Angela Pozo
Co-founder and Editorial Strategist
Co-founder and Editorial Strategist. For more than seven years she has been responsible for editorial structure, quality control and the governance that keeps the analysis independent.
Background
Her work is the part readers never see directly but feel on every page: how a guide is structured, which checks run before it is published, and what happens when two sources disagree about the same product.
She owns the continuous refinement of the analysis methodology, the quality gates applied before publication, and coverage planning based on what readers are genuinely searching for rather than on what is convenient to write.
Editorial focus
- Methodology — Defining how a product qualifies for a list, and what evidence is required for every claim on the page.
- Quality control — The checks a guide has to pass before it goes live: no contradictions between the table, the card and the prose.
- Editorial independence — Keeping commercial relationships from touching the ranking. Selection first, affiliate link after.
- E-E-A-T governance — Making sure experience, expertise, authority and trust are evidenced on the page rather than asserted.
What that work involves
- Designing the publication gates a guide must clear before it goes live
- Detecting contradictions between the comparison table, the product card and the prose
- Structuring silos so a reader can move between related guides without dead ends
- Planning coverage from real search demand instead of guesswork
- Keeping affiliate relationships fully separated from editorial decisions
“Trust is not something you claim on an about page. It is what is left after a reader checks one of your numbers and finds it correct.”
Working principles
- Editorial independence: no brand can buy a position on a list.
- Transparency about the affiliate model, on every page that carries a link.
- No payment is ever accepted to change a verdict or an order.
- Every technical claim is traced back to the manufacturer's own documentation.
- No claim of testing we have not done — we do documentary research and we say so.
- Guides are revised as availability changes, and each page shows when.
The full method is written down on our content guidelines page.
Get in touch
Corrections and questions are welcome — contact page, or read more about the site.